If you are a newbie in online retail and are planning to open and run an e-commerce website successfully, there is a lot of learning required. You fundamentally must understand how the online retail stores operate and most importantly, how to open and successfully run an e-commerce website. In this blog post, I will show you how to set up a brand new e-commerce website.
1. Choose your domain name
Before you do anything, choose a domain name which clients will use to refer to your e-commerce website. Since domain names can be purchased through different hosting companies, look for one that has an excellent reputation and proceed to make a purchase. A point to consider when doing all this is the target market you plan to explore ones your e-commerce website goes live. If you plan to only target your local market, for example, go for a name that is locally recognized and accepted. If you plan to go international, go for a domain name that resonates well with different people, cultures, and communities.
2. Obtain a legit SSL certificate
If you are not using a pre-packaged professional e-commerce service, look for an SSL certificate alongside the domain name. An SSL certificate is needed to secure communications between visitors visiting your site and the web server hosting your e-commerce website. Currently, there are many providers of SSL certificates such as Thawte or Symantec. Alternatively, if you do not want to get involved in the hassle of searching for reliable SSL certificate service providers, you can ask your host company to take care of the issue for you.
3. Choose the right e-commerce platform
Choosing the right e-commerce platform is incredibly important since changing platforms at a later date might not be as simple as you may assume, especially if you have thousands of products to move. Currently, there are many e-commerce platforms in the form of Software as a Service (SaaS) storefronts, bespoke solutions or off the shelf software. Each of the mentioned options has its own pros and cons. We will look at only one option here.
4. Software as a Service
For an affordable monthly payment, you can easily set up a cheap and attractive e-commerce business using platforms like Shopify.com or Bigcommerce.com. These platforms usually have great templates and mass markets which you can take advantage of, especially if you are a newbie and are desperately looking for ways to get into the already crowded market.